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Protecrete manufacturer the world’s most technically advanced concrete treatment products. Their range of products, cover all aspects of concrete protection from internal membranes, through to surface protectors, curing, and moisture barriers.
Our challenge was to reflect the benefits and strengths of the product range though a single message. We focused on one of the most unique benefits of Protecrete range; the ability to penetrate though the concretes surface and fill in hollow areas. We depicted this with a solid area (treated concrete) and jagged edge representing untreated concrete. The jagged edge also created a sense of dominance and power, solidifying the Protecrete name amongst its competitors.
Stationery
Brochure
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From the studio
We created something concrete solid.
- Inhouse MAD Studio
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