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Building a new brand in cosmetics is a huge challenge. Clients look for so much. They expect the brand to make them comfortable, important, sexy and feeling much better as a consequence of the relationship.
The plan is for the brand to become an icon, with simple robust semiotics, the whole of which is unmistakably "in category." Smiink is an eye and mouth product brand. The cheeky skew is smile and wink; the marriage of the two giving birth to a memorable and dynamic retail brand. Packaging, advertising, etching, stamping, embossing and debossing call for a simple mono colour element. So the icon is solid black and that’s chic in fashion today.
Stationery
Website Homepage
Show Stand 3.5 x 9m
Magazine Ad
Horizontal Logo- Reversed Colour |
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From the studio
The logo exudes classical elegance and mystery just like the products.
- InhouseMAD Studio
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