HOW YOUR EMAIL IS CREATED
We harness our expert skills to your idea or business to create a captivating email campaign specifically for your audience.
We create your email campaign in several steps, allowing us to first get to know you and your audience, then tailor an email to deliver your individual message in a way that resonates with your audience. All aspects of design are considered along with every word written by our expert copywriters.
We then build your email campaign following best practice and utilising the real time feedback from your audience to continually refine your message. Realtime feedback includes split testing, open rate, click rate, list segmentation and much more – allowing us to be certain that we are sending the right message to the right people.
Researching you, your business and your audience - to ensure we deliver the most effective message possible.
Mapping out your email campaign, with a focus on audience experience to plan message and conversion goals.
Building a powerful image for your business. All elements of design drive the end user towards your chosen goal.
Continually refine your message to improve and strengthen your message, increasing open and conversion rates.
When your emails is sent, we track open rate, click rate, list segmentation and offer ongoing feedback.
Strategy & Design
An underlying strategic foundation influences the design of every element in your email campaign.
We work closely with you to define the strategy and direction to be taken with your campaign, how we prioritise your various offering and communicate their benefits to your customer.
Is your email easy to understand? Does your audience respond how you want them to?
Viewing your email through eyes of your audience we ensure that your key offerings are engaging, your message is delivered quickly, and client can respond quickly by contacting or purchasing from you.
The key to a successful email is content, made up of an appropriate balance of impactful text and imagery.
We can provide guidance and feedback on thecontent you create or working in cooperatively with you we can author text and photography, through our network of copywriters and photographers.
The more people who view your email the more chances you have to make sales.
We build your email to be easily shared by your audience however it doesnt not stop there. We can create sign ups for your email on your website or build campaigns specifically designed to build your mailing list.
"Human behaviour flows from three main sources: desire, emotion, and knowledge."